Coconuts don’t grow in Crail

Burntisland Food For Thought

Something to think about

I had the good fortune to be invited along to a meeting of the Crail Business Network last night in the East Neuk Hotel, Crail. Billed as a social evening and get-together there was an item on the agenda for discussion which I was interested to hear more about and felt it worth making the effort to attend in person.It’s been a busy week one way and another, and I was feeling a little overwhelmed at the number of new people I’d met in the past few days at the Fife Diet AGM and St Andrews and East Neuk Tourism Innovation Events I’d attended, and the number of new ideas which had been circulating in my head from the different discussions I’d been involved in.But there is a common thread to these meetings, and it’s about information: how we receive it, how we process it, how we pass it on, what we do as a result of having found the information. So, when asked to take to the floor and talk about what social media means to me and how it can help us in Crail, I thought about a little story which I’m going to tell you now.Social Media works. Why do I say that? Because, by being active on Twitter (2crail and 2edinburgh) and using the links I found there, I’ve taken bookings this year based purely on ‘conversations’ I’ve had with potential guests who have noticed that I rent holiday homes. Using these methods is not a quick fix for your business, but it is a way of getting people who might never have heard of you before to look at your website and find out more about you.Through talking to various people in Crail, I’ve encouraged (no, not bullied, Graham!) people I’ve spoken with to take tentative steps with social networking – initially through Twitter, and increasingly through Facebook too – and to explore what it has to offer. The Crail Accommodation Network (a co-operation between the accommodation businesses in Crail) gave me the idea that we could be using some of the tools which are freely available to advertise late availability and assist the potential visitors to Crail to find what they are looking for. To this end, I set up a Facebook Page (Crail Last Minute) and encouraged any of the accommodation providers who had a personal Facebook Page to ‘like’ the page, thereby allowing me to grant them administrative status so they could post their own late availability. Every time a post is made to the Facebook page, a ‘tweet’ is created on the VisitCrail Twitter account, so that we can encourage potential visitors to find out more about Crail Accommodation through a variety of means, dependent on what suits them.Giselle is maintaining a full email list of accommodation providers. When any of us has an enquiry from a guest and we can’t satisfy their request (we’re already booked, or their requirements don’t match our offering in some other way), then the members of the network can forward an email to Giselle asking her to circulate the details of the enquiry. But there is now another way. Peter Salkeld has created a super resource in the website – there’s a full listing of accommodation businesses and featured listings for those who are contributing to support the site. It’s a great idea to point potential visitors to the site at various points in the booking process, but most importantly before they book and at the time when they’re about to come and stay.We have a ‘blog’ now for the Crail Accommodation Network, which needs to be developed and worked upon, but we’ve got the structure now and are actively seeking ideas and contributions for the blog.Within the blog we’ve successfully managed to pull the ‘Twitter feed’ from the VisitCrail Twitter account so that postings show on the front page of the blog, and we’ve also linked the Facebook account Crail.Last.Minute to it. Unfortunately due to the type of blog we’re not seeing the full Facebook postings – just a link to the page. But we’ll work how to present that better (we’d prefer it to look like this).We also discussed briefly the fact that if you use Facebook as a ‘person’ – i.e. you keep in touch with friends and family through Facebook, then you can set up a page for your business on Facebook and I was delighted that in the social part of the meeting three people asked for more information about how to do this.But all this may just seem like ‘double dutch’ to you right now – what on earth am I going on about? So, here’s my little story:I sometimes search on the Internet for things people have been saying about areas of interest to me, and as we have a holiday cottage in Edinburgh too, when people are in Edinburgh I occasionally read what they’ve been writing about their visit. One such person was Lee Ann – a lady from New York – who wrote a blog about her visit to Edinburgh which I pored over one day. And there on her profile was a link which intrigued me: The Fife Diet. I signed up for their newsletter by following the link here back in December 2009. This last weekend, I attended the very first AGM of the Fife Diet which was amazing, delicious and challenging in pretty much equal measures. Which is how I came to be eating Venison Casserole in Burntisland because of a girl from New York. And to illustrate the ‘it just works’ contention: on that very day I also received an enquiry from Lee Ann who has decided to make a further visit to her beloved Scotland … and who booked to stay at our cottage in Edinburgh.Social Media – you don’t have to make a science out of why it works, it just does!And if you want to know some food news about Crail – then watch this space for more information about what might just grow in Crail: but it ain’t coconuts!

3 thoughts on “Coconuts don’t grow in Crail

  • September 27, 2010 at 12:03 am

    I was just thinking about how technology can either isolate us or bring us abundance…and in my case, with Scotland, it’s brought such abundance! I’m glad I helped you find The Fife Diet…and I’m SO excited to be staying in Craigwell!!!

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  • November 11, 2010 at 3:56 pm

    Spectacular social media case study you have there – obviously working well from a business point of view, but also bringing the community together.Lovely to hear about, and congratulations on the success of your networks!

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